Merchandising math is a multifaceted topic that involves many levels of the retail process,
including assortment planning, vendor analysis, mark-up and pricing, and terms of sale.
A Practical Approach to Merchandising Mathematics brings each of these areas together into
one comprehensive text to meet the needs of students who will be involved with the
activities of merchandising and buying at the retail level. Students will learn how to use
typical merchandising forms, become familiar with the application of computers and
computerized forms in retailing, and recognize the basic factors of buying and selling that
affect profit.
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Linda M. Cushman is an Associate Professor of Retail Management in the Department of Marketing at Whitman School of Management, Syracuse University. She has taught a variety of course including retail buying and computer related courses. She has been a member of the International Textile and Apparel Association (ITAA) for 13 years.
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