Kaled K. Hameide Fashion Branding Unraveled

ISBN 13: 9781563678745

Fashion Branding Unraveled

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9781563678745: Fashion Branding Unraveled
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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

"synopsis" may belong to another edition of this title.

About the Author:

Kaled K. Hameide is based at Montclair State College.

Review:

"My overall impression is very positive and favorable, especially with the 'fashion' branding focus." - Roger Kramer, University of Arizona

"About this title" may belong to another edition of this title.

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Kaled K. Hameide
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