Items related to Fashion Branding Unraveled
Synopsis
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
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About the Author
Kaled K. Hameide is based at Montclair State College.
Review
"My overall impression is very positive and favorable, especially with the 'fashion' branding focus." - Roger Kramer, University of Arizona
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2011
- ISBN 10 1563678748
- ISBN 13 9781563678745
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages290
- Rating
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Fashion Branding Unraveled
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Fairchild Books (edition 1), 2011
ISBN 10: 1563678748
ISBN 13: 9781563678745
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Fashion Branding Unraveled
Published by
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ISBN 10: 1563678748
ISBN 13: 9781563678745
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