Fashion Forward: A Guide to Fashion Forecasting

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9781563679247: Fashion Forward: A Guide to Fashion Forecasting
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Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.

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About the Author:

Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2012. Paperback. Condition: New. Language: English . Brand New Book. Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it s the fashion forecaster s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow s trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators. Seller Inventory # AAU9781563679247

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2012. Paperback. Condition: New. Language: English . Brand New Book. Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it s the fashion forecaster s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow s trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators. Seller Inventory # AAU9781563679247

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Book Description Fairchild Pubns, 2012. Condition: New. 2012. 1st Edition. Paperback. A practical and accessible approach to fashion forecasting, with a trendy magazine-like layout and an emphasis on computer presentation techniques; Fashion Forward guides students to assemble and present their own fashion forecast. Num Pages: 352 pages, full colour. BIC Classification: KCJ; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 203 x 23. Weight in Grams: 894. . . . . . . Seller Inventory # V9781563679247

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