Traub experienced devastating losses in the stock market before he came upon the straightforward methodology of the NAIC. Once introduced to these principles, he became an instant convert. After several years of in -depth work, Traub developed the NAIC's official software, The Investor's Toolkit, now used by more than 40,000 investors. He teaches the NAIC investing method to standing-room-only audiences around the country and is a regular speaker at NAIC conferences. Take Stock is as important for what it says you don't have to know as for teaching you what you should. Building on the simple concepts taught by NAIC, Mr. Traub strips away the intimidating jargon the pros use to make themselves seem more knowledgeable. Cutting the required financial vocabulary to only ten simple terms, Traub shows you, in a breezy and good-natured style, how to apply those terms to learn the only two things you need to know about investment: if the company is good enough to buy, and, if so, the right price to pay for its stock. "Few people have done as much to help empower individuals to become successful investors as Ellis Traub. His book leaves the chaos and confusion of the investing world behind and puts readers on a simple brick road through Wall Street. His message: Yes, you can. Here's how!" -Donald E. Danko, CFA, Editor, Better Investing
"synopsis" may belong to another edition of this title.
I lost nearly everything I had in the stock market years ago---and was scared out of investing for many years. So I wrote this book to share with others the simple truths that could have made a huge difference for me had I known them then---things that work for me now.
Successful investing is not "rocket science." And the NAIC (National Association of Investors Corporation), a 50-year old, non-profit organization proved to me that anyone can do it---even people who knew as little as I did. I've simply tried to pass on what I've learned in as easy-to-understand a way as I could. My hope is that each book that gets into someone's hands represents one more person that will avoid my unhappy experience and enjoy success earlier in life than I did.
Ellis Traub is a self taught 'number cruncher'. His credentials stem from sheer determination to overcome the bad professional advice that lost him his son's college savings. In an attempt to recover his losses, he learned the NAIC investing principles and was soon teaching and speaking to standing room only audiences. To further popularize the highly successful methods embraced by the more than 750,000 members of NAIC, Traub developed an interactive CD-ROM, The Investors Toolkit. Ellis Traub is committed to helping both new and experienced investors avoid financial disaster.
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