Synopsis
In this book, D.K. Holland creates a compendium of some of the most interesting recent marketing successes in America. The thesis is that each and every product requires a strategy for success. All the components that surround the product packaging, store environment, catalog and advertising contribute to (or detract from) the product's success. In an effort to provide retailers with the marketing point of view, design has become a major tool for manufacturers.
Yet the world of graphic design-product, packaging, promotion, industrial, exhibition and store design included-is a mystery to many including the practitioners themselves. Marketing By Design de-mystifies and simplifies the process that designers, manufacturers and retailers use to arrive at successful marketing solutions through visual images, provided by the creators themselves.
This is a first. No other book explores the depth and breadth of 200-plus consumer-related design projects.
"synopsis" may belong to another edition of this title.
About the Author
D.K. Holland is a senior art director, design strategist and writer. She is in partnership with Seymour Chwast in the internationally known design firm, The Pushpin Group, of Manhattan, and an editor for Communication Arts magazine. She is also the author of Great Package Design, Design in Depth, Volumes One and Two and co-organizer of Signs and Spaces, Graphic Design: New York, Volumes One and Two, Graphic Design: America, all by Rockport/Allworth Editions.
Sherwin Harris is a graphic designer/art director and principal of Sherwin Harris Design, in Manhattan. His work includes marketing and design for fashion and entertainment clients, as well as teaching at Parsons School of Design.
"About this title" may belong to another edition of this title.
Search results for Marketing by Design: Design-Driven Merchandising
Stock Image
Marketing by Design : Creating the Competitive Image: Merchandising in the 90s
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57851631-20
Buy Used
US$ 11.37
US$ 6.72 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing by Design: Design-Driven Marketing
Published by
Rockport Publishers Inc., 1997
ISBN 10: 1564961095
ISBN 13: 9781564961099
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9781564961099. Seller Inventory # 7076849
Buy Used
US$ 4.89
US$ 21.19 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing by Design: Design-Driven Merchandising
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_457564131
Seller Image
Marketing by Design: Design-Driven Merchandising
Published by
Rockport Pub 1995-12-21, 1995
ISBN 10: 1564961095
ISBN 13: 9781564961099
Used
Hardcover
Seller: MULTI BOOK, Cerreto Laziale, RM, Italy
Seller rating 5 out of 5 stars
Condition: Molto buono (Very Good). segnaliamo che la sopracopertina presenta un piccolo strappetteosullo spigolo posteriore 1564961095 Molto buono (Very Good) . Seller Inventory # 0000000005474
Buy Used
US$ 45.90
US$ 53.71 shipping
Ships from Italy to U.S.A.
Ships from Italy to U.S.A.
Quantity: 1 available
Stock Image
Marketing by Design: Design-Driven Merchandising
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 1564961095