Items related to The Best Direct Response Design

The Best Direct Response Design - Softcover

 
9781564963642: The Best Direct Response Design

Synopsis

In today's high-tech age of electronic mail, fax machines, and the Internet, it is imperative that direct-response marketing design ideas stay fresh. Pop-up campaign advertisements, a Website home page design, or message in a bottle are all vehicles for creating a successful direct-response campaign. This new volume from Rockport Publishers presents a magnificent collection of the best, new, direct-response advertisements and promotions created by top designers today.

--Presents more than 250 innovative and creative direct-response designs from top international designers

--Features five categories: product promotion, service promotion, event promotion, corporate promotion, and self-promotion

--Includes mailed and electronic promotions

Each design is highlighted with a brief caption describing the creation process, software, materials used, special design tricks and techniques, and the designer's process for meeting the client's needs and expectation

"synopsis" may belong to another edition of this title.