Type (Graphic Idea Resource) - Softcover

Kaye, Joyce Rutter

Softcover

ISBN 10: 1564963748 ISBN 13: 9781564963741

Publisher: Rockport Pub, 1998

Synopsis

The Graphic Idea Resource series is a collection of graphic design work selected by designers for designers. Each book in the series is dedicated to a specific area of graphic design, creating an affordable library of design inspiration.

Graphic Idea Resource - Type demonstrates the myriad ways type can be used as an essential design element. A discriminating collection, this array of masterful type-design treatments includes type fonts custom-made for the job, elegant and classic fonts stretching traditional boundaries, mod and retro type that avoids looking cliched, and much more. Learn how to stretch, alter, and successfully use type in place for any graphic design assignment.

About this title

Excerpt. © Reprinted by permission. All rights reserved.

TYPE is the essence of graphic communication. When a typeface is carefully selected and skillfully used, it can enhance the meaning if the written word and communicate a message instantly and effectively to the intended audience. Conversely, when a typeface is mismatched to a project, the results can have a opposite effect, ranging from the banal to the downright illegible.

The book features ninety examples of creative, innovative, and appropriate uses of type in projects ranging from business card to brochures to self-promotional mailers. Some projects may use a beautiful script letter as a central element in the design, while others take a more subtle, understated approach, using a carefully selected, classic sans serif style. Whatever the choice, these projects reveal a love of letters - and a sensitivity to the message at hand.

Edition details

• Publisher: Rockport Pub
• Publication date: 1998
• Language: English
• ISBN 10: 1564963748
• ISBN 13: 9781564963741
• Binding: Paperback
• Number of pages: 95