What Logos Do and How They Do It - Softcover

Miller, Anistatia R.; Brown, Jared M.

Softcover

ISBN 10: 1564963829 ISBN 13: 9781564963826

Publisher: Rockport Pub, 1999

Synopsis

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.

About this title

From the Publisher:

Illuminates the logo design process and explains what makes each logo work for its market.

About the Author:

Authors Anistatia R. Miller and Jared M. Brown wrote Shaken not Stirred: A Celebration of the Martini (HarperCollins). They recently produced a sequel, Champagne Cocktails (Regan). They are former contributing editors to Adobe online and print edition magazines. Both have also written for Wine Spectator, Cigar Aficionado, and Icon: Thoughtstyle magazine.

About this edition

• Publisher: Rockport Pub
• Publication date: 1999
• ISBN 10: 1564963829
• ISBN 13: 9781564963826
• Binding: Paperback
• Number of pages: 143