Items related to The Best of Brochure Design 4
The art of creative and effective brochure design continues to be of major importance in the graphic design industry. It is a challenge to include all the necessary information in a clear, appealing, and small package. From simple paper to fancy vellum, the variety of materials, sizes, and styles of brochures included in "The Best of Brochure Design 4" show a great deal of innovation on the part of these designers.
The included designs encompass a variety of styles and a variety of purposes, including service, product, and promotional brochures. Detailed captions provide information about the designers involved, software used, and paper and printing choices, besides the inspirations and limitations of the designers. This volume provides hundreds of creative ideas for designers, marketers, and corporate executives looking for the ideal way to get their message across.
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Introduction:
The most important goal of all brochures, though, is to get the attention of the viewer. It must be clear and attractive to the intended audience. A clear message does not necessarily make a memorable brochure. It is the expert eye of the designers that creates a beautiful brochure. Think of the brochures that you or your friend kept from an event you went to, or a place you wanted to go. You may not have identified exactly what design aspect made it unique, but these brochures definitely captured the essence of the event or the company. The ability to embody the spirit of the client in a mere paper brochure is what makes it memorable, and is proof of a good design.
The most important goal of all brochures, though, is to get the attention of the viewer. It must be clear and attractive to the intended audience. A clear message does not necessarily make a memorable brochure. It is the expert eye of the designers that creates a beautiful brochure. Think of the brochures that you or your friend kept from an event you went to, or a place you wanted to go. You may not have identified exactly what design aspect made it unique, but these brochures definitely captured the essence of the event or the company. The ability to embody the spirit of the client in a mere paper brochure is what makes it memorable, and is proof of a good design.
The brochure included in this book show exemplary creativity and good design. The diversity and potential of the included works shows much of the breadth and range of brochures being created today. What are not shown are the new, interactive brochures. More and more often on the World Wide Web you can find these brochures. This new format will increase the potential for innovation, but will never replace traditional brochures. The graphic design world is changing, but those first experiments with design will not stop happening for a long, long time
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- PublisherRockport Pub
- Publication date1998
- ISBN 10 156496406X
- ISBN 13 9781564964069
- BindingPaperback
- Number of pages192
- Rating
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The Best of Brochure Design 4
Published by
Rockport Pub
(1998)
ISBN 10: 156496406X
ISBN 13: 9781564964069
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