Touch Graphics celebrates innovative graphic design that uses materials to send a message. Fur, cloth, vellum, metal, and more—here are designs whose tactile allure is fascinating and memorable. In this electronic age, when much of what reaches us is flashed across a soreen, items that beg to be held strike a chord—feeding our most neglected sense: touch. Discover the fresh, innovative work collected in these pages, from designers using materials and shapes to do what advertising is meant to do: grab our attention—in a way that we can really get our hands on.
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Rita Street and Ferdinand Lewis specialize in writing on graphic design and communication. Street is the former editor of Animation Magazine, and the author of two books: Computer Animation: A Whole New World, Best New Animation Design 2, and Creative Newsletters & Annual Reports: Designing Information. Ferdinand, a former art director and copywriter, is an instructor at California Institute of the Arts and has edited numerous award-winning PBS publications.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Examining a wide array of innovative and often experimental graphic design pieces that have incorporated imaginative materials like fur, velvet, plastic and metal to convey powerful messages and connect with audiences on a deeper level. Tactile designs feed our most neglected sense in a digital world that focuses aggressively on visual and audio stimulation and the authors celebrate and showcase the remarkable power they have to engender wonder, excitement and a sense of ownership in today's consumers. This collection is designed to inspire designers to open their minds - and their art - to include new forms and shapes. The text presents the manufacturing processes and challenges the designer's experience while also informing the reader of any technical hurdles that were a part of the design process. It features projects in a gamut of "you can't print on that" materials: from pleated, Issey Mayake-type forms to razor thin metal business cards. Seller Inventory # CIN1564964779G
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