Synopsis
From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.
Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more
Interactive strategies and media tactics for Web ad campaigns large and small
"synopsis" may belong to another edition of this title.
About the Author
Thom Forbes is a journalist, speaker, and consultant who has been involved with interactivity and advertising for 15 years. He was editorial director of Adweek, Marketing Computers (now MC), and Winners in the 1980s. He is editor of the American Association of Advertising Agencies interactivity newsletter BackChannel, contributing editor of Agency magazine, chair of Thunder Lizard s Web Advertising conferences, and co-author of What Were They Thinking? a book about new product marketing.
Excerpt. © Reprinted by permission. All rights reserved.
A little over a decade ago, Modem Media became the first agency to dedicate itself exclusively to interactive marketing. It has won more awards for interactive work than any other agency. Poppe Tyson, founded in 1924 even as the first radio ads were airing, also adopted interactivity early. The 1998 merger of these two interactive pioneers created a global powerhouse in digital marketing communications with 400 employees in New York, San Francisco, London, Hong Kong, Toronto, and Westport, Connecticut, and an affiliate office in Sao Paolo, Brazil. Modem Media . Poppe Tyson, believes that an add is a nuisance until a consumer needs it. Then it becomes a service... All of their work is designed to be sleek, uncluttered, and attention getting, but most of all, utilitarian. It aims to satisfy customer needs on the spot. In doing so, it collects enough information to accurately estimate a consumer's potential value to its client's brand, then uses various customer-management techniques to create a relationship.
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Webworks: Advertising
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Trade Paperback. Condition: Used - Very Good. From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web. Seller Inventory # 258822
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Webworks: Advertising
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Klappbroschur. 191 S.pp. APL Digital Sydney Beyond Interactive -- Brand Dialogue -- Brand Internet/ Satama Interactive -- Carton Donofrio Interactive -- Connectworld -- Darwin Digital -- eyescream interactive -- Freestyle Interactive -- i33 communications -- iDeutsch -- i-frontier -- i-traffic -- K2 Design -- Kabel New Media -- kirshenbaum bond S partners -- LDV BATES -- Left Field -- Leo Burnett Interaktiv -- Lot21 Interactive Advertising -- M2K -- Manne & Co. -- Modem Media,Poppe, Tyson -- MVLG e-business consultants -- Ogilvylnteractive Worldwide -- Palmer Jarvis DDB Digital -- Pixel Park GmbH -- sinner + schrader interactive marketing. ISBN 9781564965646 Sprache: Englisch SEHR GUTER ZUSTAND. Size: 28 x 24 Cm. 1300 Gr. Seller Inventory # 015599
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Condition: Sehr gut. 191 S. Einband leicht berieben. - APL Digital Sydney Beyond Interactive -- Brand Dialogue -- Brand Internet/ Satama Interactive -- Carton Donofrio Interactive -- Connectworld -- Darwin Digital -- eyescream interactive -- Freestyle Interactive -- i33 communications -- iDeutsch -- i-frontier -- i-traffic -- K2 Design -- Kabel New Media -- kirshenbaum bond S partners -- LDV BATES -- Left Field -- Leo Burnett Interaktiv -- Lot21 Interactive Advertising -- M2K -- Manne & Co. -- Modem Media,Poppe, Tyson -- MVLG e-business consultants -- Ogilvylnteractive Worldwide -- Palmer Jarvis DDB Digital -- Pixel Park GmbH -- sinner + schrader interactive marketing. ISBN 9781564965646 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. Broschiert. Seller Inventory # 932505
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