The Graphic Idea Resource series presents design in an affordable format. Each book in the series presents inspiring, contemporary, graphic design projects and focuses on a single area of design technique. With examples of finished work ranging from brochures to packaging to self-promotion, this series is a valuable resource for designers working in any specialty.
Graphic Idea Resource: Pre-Press provides visual insight for graphic designers on pre-press techniques. Great designers know that a strong, well-executed final design is not purely the result of a good repro-house and a good printer, but that at a well-thought-through creative process can also make the difference in the quality of the final design. Not to mention the schedule and the budget. This book presents work from designers who think creatively about pre-press and get results for the client.
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Oscar Riera Ojeda is an editor and designer who practices in the United States, South America, and Europe from his office in Boston. he is vice-director of the Spanish-Argentinian magazine Casa Internacional and is the creator of several series of architecture publications for Rockport Publishers, including Contemporary World Architects, Ten Houses, Single Building, and Art and Architecture. Other architectural publications include the new American series for the Whitney Library of Design, as well as several monographs on the work of renowned architects.
Constance Sidles is a print production consultant and print buyer with more than 25 years of experience. She is the Tech Tips editor of HOW magazine, a columnist for Adobe magazine. Her most recent book is Great Production by Design, published by North Light Books.
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