Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
"synopsis" may belong to another edition of this title.
For a long time I have wanted to write and illustrate a design book that steps the reader through the complete design process. From conceiving a smart idea to checking the final printed product for proper ink coverage--the big picture to the smallest details. This is that book.
If I’ve done my job, you will refer to often, not for theory, but for the kind of real world, practical insight you might share with a colleague. Enjoy.
Chuck Green is the principal owner of computer software company Logic Arts, and has worked with clients including AT&T, Lotus Development, and the United States Navy. He is the author of Rockport Publishers' Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to several design and business publications.
"About this title" may belong to another edition of this title.
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