Color communicates instantly. Before the text has been read, the color scheme has conveyed meaning on a subconscious level. This book takes a sophisticated look at recently produced graphic design pieces and discusses how the use of color makes the design powerful and memorable. Chapters will include: Colors that Persuade, Color that Changes Your Perspective, Color With a Primary Message, Color with Personality. Sidebars will examine: Color forecasts, psychological and emotional aspects of color, consumer and client preferences, etc.
"synopsis" may belong to another edition of this title.
Karen Triedman teaches color, applied color, and the psychology of color, design, and visual merchandising at Rhode Island School of Design.
"About this title" may belong to another edition of this title.
Seller: HPB Inc., Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471141209
Seller: HPB-Emerald, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471989923
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7865219-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. illustrated edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4805737-6
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968650I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968650I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968650I3N01
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. illustrated edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12417696-6
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. illustrated edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP70380619
Quantity: 1 available
Seller: MW Books, New York, NY, U.S.A.
First Edition. An exceptional copy; fine in an equally fine dw, now mylar-sleeved. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new.; 173 pages; Description: 173 p. : col. ill. ; 29 cm. Subjects: Commercial art --Themes, motives --Graphic design (Typography) --Color in advertising --Color --Psychological aspects. Summary: Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message. Color graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work. Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers? Reactions to specific colors, and the role color plays in design for children. 3 Kg. Seller Inventory # 155238