The Inspired Retail Space: Attract Customers, Build Branding, Increase Volume - Hardcover

Dean, Corinna

Hardcover

ISBN 10: 1564969827 ISBN 13: 9781564969828

Publisher: Rockport Pub, 2003

Synopsis

This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small.
Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively.
Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.

About this title

About the Author

Corinna Dean is a freelance journalist who has contributed to publications including Architectural Review and Building Design. The author of Graphic Interiors (Rockport Publishers), she lives in London.

Edition details

• Publisher: Rockport Pub
• Publication date: 2003
• Language: English
• ISBN 10: 1564969827
• ISBN 13: 9781564969828
• Binding: Hardcover
• Number of pages: 160