Synopsis
Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings.
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About the Author
NEIL RACKMAN is president and founder of Huthwaite, Inc. His organization researches, consults, and gives seminars for over 200 leading companies around the world including Xerox, IBM, AT&T, Kodak, and Citicorp. He is the author of over 50 articles and several books which have been translated into 11 languages.
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Spin Selling -- (2 Audio Cassettes - Abridged - 3 Hours)
Published by
Penguin/Highbridge, E Rutherford, New Jersey, U.S.A., 1998
ISBN 10: 1565112601
ISBN 13: 9781565112605
Used
Seller: gigabooks, Spokane, WA, U.S.A.
Seller rating 5 out of 5 stars
Audio Cassettes. Condition: As New. Audio Cassettes. (2 Audio Cassettes - Abridged - 3 Hours) -- As New in original shrinkwrap. Seller Inventory # 324597