Green Logic: Ecopreneurship, Theory and Ethics - Softcover

Isaak, Robert

Softcover

ISBN 10: 1565490959 ISBN 13: 9781565490956

Publisher: Kumarian Press, 1999

Synopsis

* Provides examples of green business, including Ben and Jerry’s, The Body Shop, and the Honey Bee Network
* Examines how "Green Logic" works, how it differs from other logic, and how green thinking can create environmentally responsible businesses

Isaak’s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, "What does it take to motivate entrepreneurs to design and start up green business?" advances the debate on private and public environmental responsibility.

About this title

About the Author:

Robert Isaak has taught at a number of universities, including Johns Hopkins University, Heidelberg University, New York University, The New School for Social Research and Pace University of New York, where he presently is a full-time Professor of Management and International Business.

Review:

"Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author’s positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility."

About this edition

• Publisher: Kumarian Press
• Publication date: 1999
• ISBN 10: 1565490959
• ISBN 13: 9781565490956
• Binding: Paperback
• Number of pages: 144