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Looking Good in Print: A Guide to Basic Design for Desktop Publishing (The Ventana Press Looking Good Series) - Softcover
Synopsis
A guide to producing attractive, effective newsletters, advertisements, brochures, manuals, and other quality printed pieces offers a host of useful ideas. Original.
"synopsis" may belong to another edition of this title.
From School Library Journal
YA-Not only a must for beginning desktop publishers, this succinct compilation of design basics will also prove useful for more experienced teenaged hackers, clearly setting down instructions for what may have been achieved previously through trial and error or intuition. Focusing on elements such as relevance, consistency, and contrast, Parker steers clear of trendiness and emphasizes functionality in his description of and formulae for "looking good." On nearly every page, visual or textual examples demonstrate how a few clicks of the mouse or command key can make a document difficult to read-and how to fix those problems. Chapters cover the "Tools of Organization" (grids, subheads, etc.), the "Architectures of Type" (typefaces and kerning), and "Working with Color." Later chapters apply these basics, outlining prototypes for designing newspapers, advertisements, books, and business communications. Because the book is not specific to a particular computer system, it won't become dated quickly.
Jennifer A. Phillips, Carnegie Millon University, Pittsburgh, PA
Copyright 1994 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherVentana Pr
- Publication date1993
- ISBN 10 1566040477
- ISBN 13 9781566040471
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages412
- Rating
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing (The Ventana Press Looking Good Series)
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing (The Ventana Press Looking Good Series)
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing (The Ventana Press Looking Good Series)
Published by
Ventana Pr, 1993
ISBN 10: 1566040477
ISBN 13: 9781566040471
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Looking Good in Print: a Guide to Basic Design for Desktop Publishing
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Ventana Press Inc, Chapel Hill NC, 1993
ISBN 10: 1566040477
ISBN 13: 9781566040471
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