Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work

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9781566040648: Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work

Offering general design advice rather than program-specific tips, this idea reference provides an overview of all desktop design tools, including the use of type, color, border, graphics, lines, white space, and more, the fundamentals of good design, and much more. Original. (All Users).

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Advertisers were among the first to grasp the significance of desktop publishing for their industry. Floyd and Wilson distill the experiences of promoters and their computers by emphasizing two themes--visibility and clarity. Use color to make your ads noteworthy, they advise, and stick to simple and balanced designs to avoid confusion. After eight chapters on these themes, a final chapter gives you a peek into the future, where there's no escaping ads by FAX, bulletin boards, CD-ROM, and diskette. Appendixes guide you to resources from software to consultants. Serious but practical
Copyright 1994 Reed Business Information, Inc.

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Floyd, Elaine; Wilson, Lee
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