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Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Advertisers were among the first to grasp the significance of desktop publishing for their industry. Floyd and Wilson distill the experiences of promoters and their computers by emphasizing two themes--visibility and clarity. Use color to make your ads noteworthy, they advise, and stick to simple and balanced designs to avoid confusion. After eight chapters on these themes, a final chapter gives you a peek into the future, where there's no escaping ads by FAX, bulletin boards, CD-ROM, and diskette. Appendixes guide you to resources from software to consultants. Serious but practical
Copyright 1994 Reed Business Information, Inc.
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Book Description Ventana Pr, 1993. Paperback. Condition: New. Seller Inventory # DADAX1566040647
Book Description Ventana Pr. PAPERBACK. Condition: New. 1566040647 New Condition. Seller Inventory # NEW99.2127349
Book Description Ventana Pr, 1993. Paperback. Condition: New. Never used!. Seller Inventory # P111566040647
Book Description Ventana Pr, 1993. Paperback. Condition: New. Brand New!. Seller Inventory # VIB1566040647
Book Description Condition: New. New. Seller Inventory # M-1566040647
Book Description Ventana Pr, 1993. Condition: New. book. Seller Inventory # M1566040647