Synopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Reviews
Advertisers were among the first to grasp the significance of desktop publishing for their industry. Floyd and Wilson distill the experiences of promoters and their computers by emphasizing two themes--visibility and clarity. Use color to make your ads noteworthy, they advise, and stick to simple and balanced designs to avoid confusion. After eight chapters on these themes, a final chapter gives you a peek into the future, where there's no escaping ads by FAX, bulletin boards, CD-ROM, and diskette. Appendixes guide you to resources from software to consultants. Serious but practical
Copyright 1994 Reed Business Information, Inc.
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Published by
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2693188-6
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # W02A-03134
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Some creasing. *. Seller Inventory # ware53kr1921