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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now - Hardcover
Synopsis
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
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- PublisherBonus Books
- Publication date1998
- ISBN 10 156625101X
- ISBN 13 9781566251013
- BindingHardcover
- Number of pages293
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
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The Complete Advertising and Marketing Handbook
Published by
Rowman & Littlefield Publishers, Incorporated, 1994
ISBN 10: 156625101X
ISBN 13: 9781566251013
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