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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now - Hardcover
Synopsis
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
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hardcover. Condition: Good. Used items may contain, highlighting, writing, and other previous signs of use. Used items may not contain CD's. access codes and other accompanying items when applicable. **MAY BE AN EX LIBRARY COPY**. Seller Inventory # 33-34TOP-RL22539988
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_441192745
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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
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