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Synopsis
This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.
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Book Description
Shows how the tobacco industry has survived and grown in an increasingly hostile business environment.
About the Author
RAYMOND M. JONES is Assistant Professor of Strategic and Organizational Studies at The Sellinger School of Business, Loyola College. Professor Jones has held executive positions with Occidental Petroleum and has served on the boards of numerous U.S. and international corporations.
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- PublisherPraeger
- Publication date1997
- ISBN 10 156720158X
- ISBN 13 9781567201581
- BindingHardcover
- LanguageEnglish
- Number of pages208
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Strategic Management in a Hostile Environment
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Strategic Management in a Hostile Environment
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Hardcover. Condition: new. Hardcover. This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment. Shows how the tobacco industry has survived and grown in an increasingly hostile business environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781567201581
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