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Synopsis
Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes.
By comparing the four major industries―and specific companies in each―this study explores not only the uniqueness of its subjects, but also the common grounds of various multinationals. Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge. Attention is also paid to the decision-making process as it relates cooperative ventures, as well as to the inevitable managerial challenges of forming, and managing, strategic alliances. The result is an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.
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Book Description
An astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.
About the Author
REFIK CULPAN is Professor of Management and International Business in the School of Business Administration, Pennsylvania State University. He holds a doctorate degree from New York University and has had extensive experience, not only in the academic community but as a consultant to various businesses. Dr. Culpan is a regular contributor to the journals of his fields, and coeditor of a previous book for Quorum, Transformation Management in Postcommunist Countries (1995, with Brij Nino Kumar.)
"About this title" may belong to another edition of this title.
- PublisherPraeger
- Publication date2002
- ISBN 10 1567203132
- ISBN 13 9781567203134
- BindingHardcover
- LanguageEnglish
- Number of pages240
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Global Business Alliances : Theory and Practice
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Bloomsbury Publishing USA, 2002
ISBN 10: 1567203132
ISBN 13: 9781567203134
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Global Business Alliances: Theory and Practice [Hardcover] Culpan, Refik
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Global Business Alliances
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Global Business Alliances
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ISBN 13: 9781567203134
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Global Business Alliances (Hardcover)
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Hardcover. Condition: new. Hardcover. Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes.By comparing the four major industriesand specific companies in eachthis study explores not only the uniqueness of its subjects, but also the common grounds of various multinationals. Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge. Attention is also paid to the decision-making process as it relates cooperative ventures, as well as to the inevitable managerial challenges of forming, and managing, strategic alliances. The result is an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance. Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781567203134
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Global Business Alliances: Theory and Practice
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