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Synopsis
The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.
Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved.
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About the Author
JOHN A. CASLIONE is the President and CEO of Andrew-Ward International, Inc., and Global Distribution Services, Inc., both global marketing, sales and distribution firms. He also serves on the faculty of Southern Methodist University's Executive Education Department of the Edwin L. Cox School of Business. ANDREW R. THOMAS is a bestselling author, coauthor, or editor of fifteen books, including Soft Landing, Aviation Insecurity, Air Rage, and The Distribution Trap. The latter won the Berry-American Marketing Association Prize for the best book of 2010. Dr. Thomas is associate professor of marketing & international business at The University of Akron, founding editor-in-chief of the Journal of Transportation Security, contributing editor to Industry Week, and is a regularly featured commentator for media outlets around the world.
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Growing Your Business in Emerging Markets : Promise and Perils
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Bloomsbury Publishing USA, 2000
ISBN 10: 1567203396
ISBN 13: 9781567203394
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Growing Your Business in Emerging Markets : Promise and Perils
Published by
Bloomsbury Publishing USA, 2000
ISBN 10: 1567203396
ISBN 13: 9781567203394
Used
Hardcover
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Growing Your Business in Emerging Markets: Promise and Perils
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Growing Your Business in Emerging Markets: Promise and Perils [Hardcover] Caslione, John A. and Thomas, Andrew R.
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