Smoked: Why Joe Camel is Still Smiling (The Read & Resist Series) - Softcover

Males, Mike A

Softcover

ISBN 10: 1567511724 ISBN 13: 9781567511727

Publisher: Common Courage Press, 2002

Synopsis

If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right? Wrong. In Smoked, journalist Mike Males takes you on a tour of the co-optation of a political movement.

From the 1960s to the late 1980s, anti-smoking campaigns were designed and run by health activists -- creating major declines in smoking by all age groups. But in the 1990s, political interests took up anti-smoking as a vote-winning crusade, replacing sound health, tax, and regulation strategies with a politically-driven agenda stressing popular sloganeering and calculatedly ineffective programming against "teenage smoking."

The failures of this approach (which neatly meshes with industry efforts to promote smoking as "adult, " thereby enticing teens to smoke) have prompted recent calls for a return to effective tax-and-regulate measures. Without them, argues Males, the vote-winning crusade is nothing more than smoke and mirrors.

About this title

Review:

"The more you think you know about the war against juvenile smoking the more you need to read this book. Has the anti youth smoking effort been effective -- or counterproductive? Could the self-styled experts be remarkably wrong? This politically incorrect, enjoyable read could spark the debate that leads to a better understanding and possibly to success." -- Dr. C. Everett Koop, US Surgeon General from 1981-1989

About this edition

• Publisher: Common Courage Press
• Publication date: 2002
• ISBN 10: 1567511724
• ISBN 13: 9781567511727
• Binding: Paperback
• Number of pages: 150