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Synopsis
Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.
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Review
This book is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes. The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence.
Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation
From the Publisher
Mok provides the design/business communities with a new way of thinking about how the right design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies. - Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital. Charles Geschke, Adobe System's president
- Shows how effective communication is one way to out-think, out-plan, and out-perform the competition
- CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world
"About this title" may belong to another edition of this title.
- PublisherAdobe Pr
- Publication date1996
- ISBN 10 1568302827
- ISBN 13 9781568302829
- BindingPaperback
- LanguageEnglish
- Number of pages245
- Rating
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Designing Business: Multiple Media, Multiple Disciplines
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Adobe Pr (edition CD rom Included), 1996
ISBN 10: 1568302827
ISBN 13: 9781568302829
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Paperback. Condition: Good. No Jacket. Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies. Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123715931
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