With Web Designer's Guide to Typography, you don't just learn typography - you learn the art of Web design. Packed with clear tutorials and creative examples, this book is the easiest way to create high-quality type on the Web - with professional design sensibility. And after you've learned the basics, this book is also the best way to discover design secrets to make your site stand out! Web Designer's Guide to Typography is your key to understanding when, why, and how to successfully use typography in your creations.
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Today's new Web designers are learning what novice desktop publishers learned years ago--the nuances of type matter! They can pull readers into a page or chase them away. And good typography is even more challenging on the Web than it is on paper. Michael Leary, Daniel Hale, and Andrew Devigal show how to beat that challenge and make a page both typographically exciting and inviting. You'll learn the principles, the terms, the tricks of the trade, including how to tell good typefaces from bad--even the basics of designing a font of your own.
Web designers have long had to choose between attractive fonts and a long load time or jagged, plain fonts and speed. Not anymore. Emerging technologies such as OpenType and style sheets are finally opening up the world of typography to Web designers. This timely guide offers both technical information and design advice for Web designers looking to improve the typography on their Web sites. - Special coverage of choosing the best fonts for cross-platform display
- Provides advice on advanced typography issues such as kerning and leading
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