You've probably encountered a rude clerk, telephone operator, or bus driver at least once in your life. But do you know what it feels like to be on the other side . . . to have people screaming at you, threatening to report you to your supervisor, or demanding faster service? Finally, there's a book about all this, and it's called Customer Service For Dummies. If your objective is to get better service as a customer, train your staff in how to deal with difficult people and situations, or improve your personal communication style, let customer service experts Karen Leland and Keith Bailey get you on the right track.
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Discover how to:
Understand key customer service concepts
Plan and implement a customer service strategy
Foster good face-to-face and telephone service
Improve e-mail and Internet communication
Deal effectively with angry or abusive customers
Features even more new information on online customer service
"Provides the tools to achieve results that have benefited me, my company, my customers."
—Bo Wilson, VP Global Customer Support, VeriSign
Good products and good marketing aren't enough to succeed in business; you also need good customer service. This new edition reinforces the fundamentals of getting in step with your customers and shows you how to apply them in any scenario. Here's your key to happy customers — and success — in today's business world.
Praise for Customer Service For Dummies
"Well-written, fun-to-read. . . . An excellent book to make those hard-earned marketing dollars work to your advantage."
—Self-Employed America
"Excellent. . . . Provides lots of step-by-step tips."
—Small Business Opportunities
"A 'must-have' manual for companies of all sizes — from the sole proprietor to the largest corporation."
—Home Business Journal
Discover how to
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