Emigre 65 - Softcover

Softcover

ISBN 10: 1568984332 ISBN 13: 9781568984339

Publisher: Princeton Architectural Press, 2003

Synopsis

In this second issue of Emigre presented in our new book format we return to some topics that are close to our hearts.

We look at the phenomenon of Helvetica, and the fact that this nearly 50 year-old sans serif is currently one of the three best selling fonts at many of the world's largest font distributors. But, as ten different designers tell us, not everybody is using it for the same reasons. Featuring interviews with Experimental Jetset, Michael Bierut, Ian Anderson, Michael Cina and others.

We are reprinting the article "Legible?" which was published in Emigre No. 23 and written by the well-known Dutch type designer Gerard Unger. This is the first reprint from a previous issue ever. Rudy VanderLans explains why. Elliott Earls, who is not your garden-variety type designer and has some very specific ideas about how to draw type, gives us his unique outlook on what matters most when designing a typeface.

We interviewed Rob Giampietro, who has coined the term "Default Systems Design" to describe a particular type of design that is rapidly spreading and is begging to be put under a microscope.

Meanwhile Cranbrook design graduate Joshua Ray Stephens suggests that design styles are not where the action is.

Also, we are featuring four short essays written in reply to our previous issue: Mike Kippenhan addresses graphic design's aversion to criticism and suggests we look at "American Idol" as a model to kick-start the comatose state of design inquiry; Patrick Fox tells us how pro bono work can keep an out-of-work graphic designer from committing desperate acts; Anthony Inciong ponders the responsibilities of graphic design education in an age defined by style and technology; and, finally, Armin Vit fires off a short essay in reply to the challenge put forth by the "old cranks" in "Rant." He may not be speaking for an entire generation of young and upcoming graphic designers, but we have a suspicion many of his contemporaries will agree with what he has to say.

About this title

About the Author:

In 1983 mistakenly thinking he was applying for a job at Chronicle Books, VanderLans found himself at the S.F. Chronicle to do illustrations, cover designs and graphs. Frustrated by life at a newspaper he established Emigre in 1984 as a journal to showcase artists, photographers, poets, and artists.

Review:

"Emigre really matters. Whether you are passionately committed to it, militantly opposed, or just slightly bemused..., there can be no denying that this fusion of magazine and typefoundry is one of the most significant phenomena in recent American graphic Design."

About this edition

• Publisher: Princeton Architectural Press
• Publication date: 2003
• ISBN 10: 1568984332
• ISBN 13: 9781568984339
• Binding: Paperback
• Number of pages: 144
• Editor: VanderLans Rudy