If we understand the word "ethos" in its earlier meaning of "dwelling place," Hyde (communication ethics, Wake Forest U.) says, discussion of the ethos of rhetoric draws attention to the "architectural function" of argument, actively constructing the boundaries and domains of thought. The contributors of the 11 papers he presents largely share this view as they consider case studies of the ethos of rhetoric in: Aristotle's treatment of credibility, Sidney Lumet's film 12 Angry Men , the 2000 US presidential campaign, and George W. Bush's response to the September 11th attacks. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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MICHAEL J. HYDE is the University Distinguished Professor of Communication Ethics at Wake Forest University in Winston-Salem, North Carolina. He is the author of The Call of Conscience: Heidegger and Levinas, Rhetoric and the Euthanasia Debate (University of South Carolina Press, 2001), which received the National Communication Association s Diamond Anniversary Book Award and the Marie Hochmuth Nichols Award from the NCA s Public Address Division. Hyde is a fellow of the W. K. Kellogg Foundation and a recipient of national, state, and university research grants for his work on the rhetoric of medicine. He lives in Winston Salem.
"The Ethos of Rhetoric contributes to conversation regarding the subtleties, power, and breadth of rhetorical theory. Blasting a traditional rhetorical proof open for its philosophical complexities, cultural significance, and intellectual weight, writers in this volume provide welcome resources for many disciplines, from theology to critical sociology. The book should be widely read, and richly savored." Wes Avram, Stephen Merrell Clement E. William Muehl Assistant Professor of Communication, Yale University Divinity School
"The Ethos of Rhetoric is an indispensable volume for the rhetorical critic and student of contemporary public address. It is the single most important study of ethos since Eugene Garver's Aristotle s Rhetoric: An Art of Character." John Angus Campbell, Department of Communication, University of Memphis
"These essays explicate ethos as the way that discourse shapes space and time into dwelling places the grounds where ethics and moral character take shape. The authors offer an understanding of aesthetics and argument as convergent and constitutive, a recognition of ethos as the ground of rhetorical invention, and an appreciation of rhetorical action as intrinsic to ontology." Lenore Langsdorf, Speech Communication, Southern Illinois University, Carbondale
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