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Synopsis
Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, public speaking, and training techniques.
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About the Author
Hollis Hatfield Weishar is the author of Marketing Success Stories: Personal Interviews with 66 Rainmakers. James A. Durham is president of the Law Firm Development Group, Inc., a firm dedicated to improving lawyer-client relations. They live in East Greenwich, Rhode Island.
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The Complete Guide to Marketing Your Law Practice
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1570737401I4N00