Leisure Business Strategies: What They Don't Teach in Business School

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9781571677068: Leisure Business Strategies: What They Don't Teach in Business School
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This book takes into account social and behavioural science research that has been developed since 1970 and asks, 'How does this research guide and direct the beginning and operation of a LB (leisure business)?' It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources. Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.

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