Synopsis
From Greenpeace protesters confronting whaling ships to Earth First! activists occupying trees to stop logging, radical environmentalists increasingly rely upon attracting mass media coverage to gain visibility and public support. This book examines the use of "image events" as a rhetorical tactic, one that often supplants written or spoken arguments. Widely televised environmentalist actions are analyzed in depth to illustrate how the image event fulfills fundamental rhetorical functions in constructing and transforming identities, discourses, communities, cultures, and world views. Beyond the rhetorical power of image events, DeLuca also shows how they create opportunities for a politics that does not rely on centralized leadership or universal metanarratives. Illuminating the new political possibilities currently being enacted by radical environmental groups, the book lays out a rhetoric of the visual for our mediated age.
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About the Author
Kevin Michael DeLuca, PhD, has taught at the University of Virginia and the Pennsylvania State University and is currently an assistant professor of Speech Communication at the University of Georgia. His major area of interest is how industrial cultures relate to the natural world and construct visions of "nature." He has published articles on environmental politics, technology, the media, and postmodernism.
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Preface 1. Making Waves Meditation I 2. The Rhetoric of Social Movements: A Theoretical Diagnostics and Overhaul 3. Imaging Social Movements Meditation II 4. The Possibilities of Nature in a Postmodern Age: The Case of Environmental Justice Groups Meditation III 5. Participatory Democracy in Enemy Territory 6. Audiences, Dissemination, and Contexts: Rereading "War in the Woods" 7. Rhetoric and Social Change in a Postmodern Context
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