Providing therapists practical solutions to managed care's erosion of their freedom to practice, this book presents a working blueprint for a private-pay psychotherapy practice. Dana C. Ackley casts out the distortions that have crept into many clinicians' thinking as a result of reliance on third-party reimbursement. Based on his own experience, he shows how you can serve clients--and yourself--better by developing real alternatives to the pressures and bureaucracy of managed care. In clear step-by-step detail, including practical exercises and checklists, sample marketing materials, and payment plans, the volume shows you how to:
*Rediscover the economic and clinical value of your work
*Discard assumptions that might block your progress
*Educate yourself about the needs of potential clients
*Market and sell your services effectively
*Learn ethical, reasonable business-of-practice skills
*Diversify into the rewarding area of psychological consultation to businesses.
No matter what your clinical style, theoretical orientation, or practice history, you will benefit from the hard-won lessons Dr. Ackley shares in this book.
"synopsis" may belong to another edition of this title.
Dana C. Ackley, PhD, is a clinical psychologist in independent practice in Roanoke, Virginia. Unwilling to join managed care panels, he has developed a model for practicing outside third party reimbursement. His approach has been featured in the Family Therapy Networker, the National Psychologist, and Practice Strategies. His workshop has been sponsored by APA's Division 42, the Colorado Psychological Association, the Ohio Psychological Association, and NCS Assessments, as well as by therapist groups in Maine and Idaho.
Contents
I. Looking Beyond Managed Care
1. Descent, Recovery, and Our Future
2. Restoring Professional Self-Esteem, Rediscovering Our Value
3. The Business of Practice
4. Conceptual Changes We Must Make
II. How to Build a Private Pay Therapy Practice
5. The Fundamental Strategy
6. How to Learn from Your Market and Where That May Lead
7. Planning the Business of Your Practice
8. How to Market Traditional Services
III. Diversifying Your Services: Taking Your Skills to the Workplace
9. New Applications for Your Skills: People-Consulting in the Workplace
10. Learning from Those in the Workplace and Where That Can Lead
11. Making a Business Plan for People-Consulting in the Workplace
12. Marketing and Selling to Business
Afterword
Appendix: Resources
"About this title" may belong to another edition of this title.
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