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Synopsis
While accusations of "political correctness" are frequently raised against liberals, there has been surprisingly little discussion of how conservatives foment the use of their own "economically correct" language. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of political debate in America and around the world. He illuminates the inner logic of free-market ideas, using rhetorical theory as an analytical tool. In the process, Aune confronts head on what he sees as the most serious flaw of economic correctness--its destructive impact on the lives of millions of working people and families.
Winner--National Communication Association's Diamond Anniversary Book Award
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About the Author
James Arnt Aune, formerly on the faculty of The Pennsylvania State University, is Associate Professor of Speech Communication at Texas A&M University.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction: How the Right Triumphed
I. Rhetoric, Economics, and Problems of Method
1. The Rhetoric-Economics Connection: Rhetorical Strategies of Economic Analysis
2. Economic Rhetoric and the Realist Style (or, There Ain't No Such Thing as a Free Lunch)
II. What Libertarians Want
3. Checking Ayn Rand's Premises (or, The Revenge of the Nerds)
4. Anarchy, State, and Utopia: A Rhetorical Reading
5. What Libertarians Want, According to Murray Rothbard and Charles Murray
III. The Struggle over Reagan's Free Market Legacy
6. From Reagan to Buchanan: National Glory and Globalization
7. Newt Gingrich, Cyberpunk, and Globalization
*Conclusion: The Market and Human Happiness
*An Appendix for Academics: Deirdre McCloskey's Rhetoric of Economics
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