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Marketing: Relationships, Quality, and Value & Study Guide: Relationships, Quality, Value - Softcover
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
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- PublisherWorth Publishers
- Publication date1996
- ISBN 10 1572594721
- ISBN 13 9781572594722
- BindingPaperback
- Edition number1
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