New Lanchester Strategy: The Comic Book - Softcover

Yano, Shinichi

Softcover

ISBN 10: 1573210005 ISBN 13: 9781573210003

Publisher: Lanchester Pr Inc, 1995

Synopsis

The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.

About this title

Excerpt. © Reprinted by permission. All rights reserved.

The Japanese proponent of Lanchester Strategy, Dr. Nobuo Taoka, who passed away in 1984, first encountered the Lanchester laws in 1960. Through Taoka's subsequent research, Lanchester's theories were reborn as a sales strategy perfectly suited to Japan's business climate.

The Lanchester Strategy has been used as a sales strategy for more than 20 years, and it remains as valid as ever. In fact, recently an increasing number of companies have been turning to the Lanchester strategy, part of a current trend to get back to the basics, because the principles of competition do not change.

However, markets do change, and they have changed over the past 20 years. Some aspects of the strategy are no longer in keeping with actual market conditions, an inevitable situation. For that reason, we have expanded upon the original Lanchester strategy and revised portions of it that have been misunderstood, thus providing a strategy more suited to the battles we face and easier to implement. We have christened the revised version the New Lanchester Strategy.

We have issued this book in Manga or comic-book format, for the following reasons:

1. Most of the writings about sales strategy and marketing, and the theories presented in those writings, have come to Japan from the U.S. They are not easily understandable, possibly because the target audience has generally been business owners or managers.

2. We wanted to make this book accessible to the younger generation. The Lanchester strategy is simply a basic strategy. Companies must customize it to fit their individual situations. The adaption process requires new ideas, ideas unhampered by convention. Regardless of how talented they are, as people age and gain experience, they tend to loose the ability to think flexibly. We have entered the age of the unknown. In this time of turmoil, we need to arm ourselves with new ideas and theories.

3. Since the new Lanchester strategy differs from the original Lanchester strategy, it is necessary to describe it in different terms. However, even though we have used the comic-book format, this book is certainly not a digest or summary. It was our intention in presenting the fundamentals of the Lanchester strategy in three volumes, to describe it in more detail than was provided in previous writings on the subject.

Volume 1 of the New Lanchester Strategy contains five chapters. Chapter one outlines the history of the Lanchester strategy. Chapter two describes the Lanchester laws, the basis for the strategy of the strong and the strategy of the weak. Chapter three focuses on market share targets and the shooting range theory extrapolated from the Lanchester strategy model. In the summary at the end of Chapter three, we include the equations for deriving the 40% and root 3, which many people have had difficulty.

In Chapter four, we provide a detailed explanation of the three main points of the New Lanchester Strategy, which forms the framework of this series. Chapter five discusses the applications of the Lanchester strategy to tactical strength, providing a scientific explanation of offensive strength in terms of flyers and direct mail, with emphasis on sales activities.

The first part of each chapter is in comic-book format, followed by a text summary. Anyone who reads this book from start to finish should be able to understand the basics of the Lanchester strategy.

Language Notes

Text: English (translation)
Original Language: Japanese

Edition details

• Publisher: Lanchester Pr Inc
• Publication date: 1995
• ISBN 10: 1573210005
• ISBN 13: 9781573210003
• Binding: Paperback
• Language: English
• Number of pages: 174
• Illustrator: Sato Kenichi