Items related to The Future Ain't What It Used To Be
Synopsis
A lively and informative guide to the latest marketing trends, such as "beehives," "technomorphing," "and "soul searching" shows businesspeople, entrepreneurs, and ordinary folk how to become familiar with the culture waves and how to respond. Reprint.
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Review
Mary Meehan, Larry Samuel, and Vickie Abrahmson operate a trends consultancy called Iconoculture that counts companies such as General Mills and Wendy's among its clientele. The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World offers an overview of the inside information Iconoculture provides to customers in a series of cheeky but insightful info-bytes that are simultaneously thought-provoking and practical. The trio suggests areas likely to get hot--from simplified lifestyles to retail-as-entertainment to "sensory blending"--along with strategies to turn these trends into business opportunitiess.
From the Inside Flap
The map to your future is hidden within the forty cultural trends presented in this extraordinary new book. You'll find out:
Why beehives are the communities of our future.
How technomorphing will intensify our love/hate relationship with technology.
Where soul searching will take us in the next millennium.
Which entrepreneurs will redefine business as we know it.
Best of all, Iconoculture offers practical suggestions for turning the decades ahead to your favor.... More than two hundred of these pithy tips show you how to leverage trends to perform your job, your life, your world.
The Future Ain't What It Used to Be is written in the same witty, irreverent style that has garnered Iconoculture attention from sources as diverse as the New York Times, Newsweek, and Entrepreneur, and is organized into quick, easy-to-digest bytes and loaded with graphic goodies. Read this book--and the future will be yours.
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- PublisherRiverhead Trade
- Publication date1999
- ISBN 10 1573227188
- ISBN 13 9781573227186
- BindingMass Market Paperback
- Number of pages270
- Rating
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The Future Ain't What It Used To Be
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ISBN 10: 1573227188
ISBN 13: 9781573227186
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