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Synopsis
'70s 'Mad Man' Cliff Branch Reflects on the Triumphs and Tribulations of the Boomer Generation in His New Book, American Made. American Made captures the zeitgeist of baby boomer- dominated American culture, starting in the '60s up to present day. Written by Cliff Branch, one of the pioneers in youth marketing during the post-Vietnam era, the book features an abundance of compelling photographs (over 600 images) chronicling the last 50 years of American pop, business and political culture. Heartfelt and humorous, the book is fearless in its scrutiny of the Boomer Generation. Throughout the book, Branch speaks frankly about his successes, failures and insights into the shifting American landscape. Having previously written a national best seller (under a pseudonym) about the pitfalls of excessive recreational drugs, Branch has a knack for connecting with fellow boomers. The book also highlights Branch's 46-year business partnership with Tom Spalding, whom he met at California Polytechnic State University in San Luis Obispo. Together, the two students became millionaires in their early 20s when they sold their first company to CBS, and subsequently launched (together and separately) multiple other national companies. American Made also presents a series of short essays written from "a marketeer's perspective" about American life under "boomer rule." The subjects range from Wall Street to Fox News to health care. In essence, Branch examines the Boomer's Generation's success in living up to its own '60s idealism and ponders its legacy as we transition into the digital age. Whether you're a member of the Baby Boomer Generation or know someone who is, you owe it to yourself to explore this entertaining journey down memory lane. More information, photos and sample chapters at www.AmericanMadeStory.com
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- PublisherAnnie's Publishing
- Publication date2015
- ISBN 10 1573677345
- ISBN 13 9781573677349
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages406
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American Made
Seller: The Book Escape, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Nice copy with just minor wear. Pages are clean, bright and free of markings. Binding is tight and secure. ***Shipped within 24 hours from the beautiful Baltimore inner harbor area. First class service; accurate descriptions. Most items packed in boxes, not envelopes.***. Seller Inventory # 002445
Quantity: 1 available
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American Made
Seller: Ocean Books, Dacula, GA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Good book. Wear to cover corners. No DJ. Seller Inventory # 071724009
Quantity: 1 available
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American Made
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00078037002
Quantity: 1 available
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American Made
Seller: Goodwill Industries of VSB, Oxnard, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains, tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Please ask for photos as our books are donations and may not contain above mentioned defects. Seller Inventory # 4JQO8Z006EDH
Quantity: 1 available
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American Made
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.58. Seller Inventory # 353-1573677345-acp
Quantity: 1 available