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Synopsis
Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news m
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From the Publisher
"This is a well-written, powerful, and important book. . . .While Dezenhall concentrates on individual victims...it ultimately becomes clear that the real "'Em" in the title is all of us." -- Michael Fumento, Senior Fellow, The Hudson Institute, and author of SCIENCE UNDER SIEGE
About the Author
Eric Dezenhall is a founding partner of Nichols/Dezenhall, a Washington, DC firm that oversees hard news media relations, crises, and marketplace assaults. A graduate of Dartmouth College, he also served in Ronald Reagan's White House Office of Communications.
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- PublisherPrometheus Books
- Publication date2003
- ISBN 10 1573927198
- ISBN 13 9781573927192
- BindingHardcover
- Number of pages293
- Rating
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Nail 'Em : Confronting High-Profile Attacks on Celebrities and Businesses
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