Academic Library Reputation Management Practices - Softcover

Primary Research Group

Softcover

ISBN 10: 1574402641 ISBN 13: 9781574402643

Publisher: Primary Research Group, 2013

Synopsis

The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the library patron surveying and opinion monitoring effort and also at how academic libraries monitor the internet to assess the library’s reputation in cyberspace. The report also looks at the use of focus groups and with relations with organizations that rate colleges and libraries.

Edition details

• Publisher: Primary Research Group
• Publication date: 2013
• Language: English
• ISBN 10: 1574402641
• ISBN 13: 9781574402643
• Binding: Paperback
• Number of pages: 68