How to Get Ideas - Softcover

Foster, Jack

Softcover

ISBN 10: 157675006X ISBN 13: 9781576750063

Publisher: Berrett-Koehler Publishers, 1996

Synopsis

Having spent 40 years in advertising and coming up with new ideas every day, the author shows readers seven ways to condition the mind to produce ideas and four subsequent steps for creating ideas on command. 12 line drawings.

About this title

From the Back Cover:

How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become ""idea-prone; "" how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book you're holding.

About the Author:

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.
I was born in London, England. It was raining.
After fifteen years of studying Latin I decided to go into advertising.
My first job was as an apprentice at an advertising
agency called Graham and Gilles. I changed the water pots for the art directors (they painted layouts with watercolours in those days) and made them tea. This was before magic markers. This was even before rubber cement—I’m that old.
It was raining. It was always raining, and I was watching my favourite programme at the time— 77 Sunset Strip. I said, “Ah, sun, palm trees, women.” My dad gave me a one-way ticket.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 1996
• ISBN 10: 157675006X
• ISBN 13: 9781576750063
• Binding: Paperback
• Edition number: 1
• Number of pages: 399
• Illustrator: Corby Larry