The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! - Hardcover

Templeton, Tim

Hardcover

ISBN 10: 1576752402 ISBN 13: 9781576752401

Publisher: Berrett-Koehler Publishers, 2003

Synopsis

Your Best Prospects Are Referred Prospects!

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale.

This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton’s system, they will naturally refer those potential new customers to you.

About this title

About the Author

Tim Templeton is a speaker, coach, and consultant and is CEO of Consulting Gold, a company that helps clients increase revenue and profitability by implementing the high-touch–high-tech processes of its referral system and selected partners.


Foreword author Ken Blanchard is chief spiritual officer of The Ken Blanchard Companies. He is the author or coauthor of more than sixty books, including The New One Minute Manager®. His books have combined sales of more than 20 million copies in forty-two languages.

Reviews

Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, David Highground, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles (a system named High Ground, natch). It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting.
Copyright 2003 Reed Business Information, Inc.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2003
• Language: English
• ISBN 10: 1576752402
• ISBN 13: 9781576752401
• Binding: Hardcover
• Edition number: 1
• Number of pages: 144