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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a ""type"" in this schema - from the ""relational/business"" type who puts the relationship first but thinks strategically when the talk turns to business, to the ""business/business"" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.
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Have you ever wondered why success is so easy for others but not for you?
Do other people know some business secret you don't?
Susie McCumber was asking herself these questions over her usual cup of dark roast coffee at the California Coffee and Bistro one morning. She was at a crossroads with her new business that had seemed, only a few months earlier, so achievable. Now she was having doubts. She was unhappy with the person she was becoming in order to achieve the success she desired. Should she return to a "safe" job she didn't like?
She had nearly resigned herself to giving up her dream of success when Chuck, the owner of the coffee shop, referred her to a mysterious person named David Michael Highground. Within 48 hours, Susie's life and business would never be the same again.
After asking Susie some unusual questions designed to see if his system's "secrets" were right for her, the mysterious Mr. Highground introduced her to four successful business people who had, at one time, been in Susie's position. Then they, too, met Mr. Highground, and their lives and businesses were dramatically transformed. One by one, they reveal the four secrets they learned from him.
What will Susie learn? Something surprisingly simple: Susie will find out she doesn't have to change at all. Indeed, before Mr. Highground's system can work, she must learn to be comfortable with who she is and the gifts she already possesses. Only then will she discover that she can be successful in business and in business relationships without ever having to make a cold call again.
In the brief time it takes to read this well written, enlightening story, you, as well as Susie, will possess the Highground insights that promise unmatched performance in any business. Meeting Mr. Highground will truly be a referral of a lifetime--for Susie, and for you!From the Back Cover:
This story will teach you how to:
* Understand and appreciate the lifetime value of relationships.
* Retain your existing clients.
* Develop and outstanding customer service program.
* Develop a referral base of clients.
* Motivate those you work with.
* Build a user-friendly and dynamic sales and marketing system.
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Book Description Berrett-Koehler Publishers, 2005. Condition: New. book. Seller Inventory # M1576753212
Book Description Berrett-Koehler Publishers, 2005. Paperback. Condition: New. Seller Inventory # INGM9781576753217
Book Description Berrett-Koehler Publishers, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P111576753212
Book Description Berrett-Koehler Publishers, 2005. Paperback. Condition: New. Seller Inventory # DADAX1576753212