True to Yourself: Leading a Values-Based Business (SVN) - Softcover

Albion, Mark

Softcover

ISBN 10: 1576753786 ISBN 13: 9781576753781

Publisher: Berrett-Koehler Publishers, 2006

Synopsis

How do you build the kind of company you’ve always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting payroll, battling competition, keeping customers and investors happy—are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark Albion details five critical leadership practices:

Turn your values into value
Walk toward the talk
Communicate with care
Facilitate personal growth
Collaborate for greater impact

True to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.

About this title

From the Publisher

"A perfect blend of inspiration and instruction, a must-read manual for anyone who aspires to a position of leadership." — Alan M. Webber, Cofounding Editor, Fast Company Magazine

"If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." — Paul Orfalea, Founder and Chairperson Emeritus, Kinko's

"If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." — Howard Schultz, Chairman, Starbucks Coffee Company

"There has never been a more important moment for leadership from women. It is critical that we have equality in business as well as education and politics, as women recognize the social and environmental challenges we face and develop the courage to confront them. True to Yourself offers the practical guidance and support to allow women to meet these exhilarating challenges and help others working with them do the same." — Susie Tompkins Buell, Cofounder and Chairperson Emeritus, Esprit Clothing Company

About the Author

Mark Albion is a social entrepreneur who has cofounded seven organizations, including Net Impact, an international network of MBA students and professionals committed to using the power of business to create a better world. He wrote the New York Times business bestseller Making a Life, Making a Living® based on his twelve-year-old monthly Making a Life e-newsletter, which is read in eighty-seven countries. Formerly, Albion was a student and professor at Harvard University and its Business School for eighteen years. He was profiled on 60 Minutes, praised by leaders as diverse as Ronald Reagan and Mother Teresa, and dubbed “the savior of b-school souls” by Business- Week for his efforts to nourish our next generation of business leaders.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2006
• ISBN 10: 1576753786
• ISBN 13: 9781576753781
• Binding: Paperback
• Language: English
• Number of pages: 192