This worldwide bestseller has changed the way leaders think about leadership.
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Equally avant-garde in his approach, physician Alexander Berardi believes that people who reap the most satisfaction and success from what they do are the most willing to give in exchange for what they get. In Never Offer Your Comb to a Bald Man (which has a foreword by Zig Ziglar), Berardi takes exception with guides that advise readers "to follow their bliss." While acknowledging the importance of undertaking an inspiring career, he tells readers to focus on the needs of others, like their customers and employees, to reap exponentially more benefits. While Berardi's rambling, anecdotal style is easy to read, it distracts from some of his more provocative ideas.
Copyright 2001 Cahners Business Information, Inc.
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