Behavior modification holds a unique place within psychology. Rather than simply studying and describing human behavior, its practitioners have developed a rich system of techniques to improve people s behavior. This comprehensive text demonstrates the relevance and excitement of studying and effecting behavior change. Drawn from a large body of research as well as his own experiences, Sarafino s straightforward, easy-to-comprehend discussions of theory and its application make this student-friendly text appropriate for courses in behavior modification, applied behavior analysis, behavior therapy, and the psychology of learning. The presentation of usable, practical skills results in an ideal textbook, as well as a valuable resource once students have entered their professional careers. Its principles have proven effective for use by practitioners involved in the fields of psychology, education, counseling, social work, nursing, and allied health. All readers can benefit from learning how to change their own and others behavior.
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"Sarafino brings the same care, scholarship, and attention to detail to his presentation of the principles of operant and respondent behavior as he did in his important textbook in health psychology. Anyone interested in behavior modification will find his text not only a useful instructional tool in the classroom but also a valuable reference book for teaching principles of behavior change to others." -- Paul F. Cunningham, Rivier College
"An outstanding text. The case studies and research examples are especially useful." -- Stephen Flora, Youngstown State University
"This excellent text should be mandatory for all students taking psychology. It is easy to read and comprehend, with many current, applicable examples." -- Donna Andrews, Piedmont College
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