Alan Kazdin, a well-known and highly respected researcher in behavior modification, offers a scholarly, thoroughly contemporary look at behavior modification principles and their application in clinical, home, school, and work settings. By including both applied research and clinical intervention techniques, Kazdin's text provides a balance between research and practice. The new edition is now written in a more conversational style and offers an expanded "how to" focus, giving students opportunities to practice the principles.
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Ph.D., Northwestern University
"This is an empowering and therapeutic text. Kazdin is able to present sophisticated clinical techniques in a readable, professional, and scholarly manner." -- Daniel Lee, California State University, Camarillo
"Ideal for presenting an overall view of behavior modification. . . . A delight to read in terms of its comprehensiveness and identification of the basic characteristics of the field." --Nathan Azrin, Nova Southeastern University
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