Items related to Target 2000: The Rising Tide of TechnoMarketing
Synopsis
"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from mass marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your passport to sophisticated TechnoMarketing in the new Millennium.
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About the Author
Carlene Thissen is president of Retail Systems Consulting, and is a leading authority on electronic marketing. Before starting this consulting business, she worked for Lucky Stores, SUPERVALU and Information Resources, Inc., in a 25-year career in the consumer packaged goods industry. Ms. Thissen has authored several mauals on technology for the Food Marketing Institute (FMI). She also produces In-Store, a leading electronic marketing newsletter, and writes a regular column in Brand Marketing.
John Karolefski is editor of Brand Marketing, a monthly publication for consumer goods manufacturers, and senior editor of Supermarket News, a weekly newspaper for retailers. Prior to his 23-year-career of business writing and editing, Mr. Karolefski was an award-winning military journalist during a four-year tour of duty in Italy with the U.S. Air Force. He received a B.A. in English from Fordham University in 1970.
Review
"This book is essential reading for retailers and suppliers wanting to understand how technology has and will change food marketing. It clearly explains the failures of the past and the possibilities for the future - as well as providing an up-to-date review of what's available technologically for retailers today. A most valuable book!" ---- Brian Woolf, author of Customer Specific Marketing -- Publisher Comments
"About this title" may belong to another edition of this title.
- PublisherRetail Systems Consulting
- Publication date1998
- ISBN 10 1578140072
- ISBN 13 9781578140077
- BindingHardcover
- Edition number1
- Number of pages279
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Target 2000: The Rising Tide of TechnoMarketing
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Retail Systems Consulting, 1998
ISBN 10: 1578140072
ISBN 13: 9781578140077
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Target 2000: The Rising Tide of TechnoMarketing
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ISBN 10: 1578140072
ISBN 13: 9781578140077
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Title Target 2000 The Rising T
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Target 2000: The Rising Tide of TechnoMarketing
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Target 2000 The Rising Tide of Technomarketing
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Target 2000: The Rising Tide of TechnoMarketing
Published by
Retail Systems Consulting, 1998
ISBN 10: 1578140072
ISBN 13: 9781578140077
Used
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Target 2000: The Rising Tide of TechnoMarketing
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