Synopsis
"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from mass marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your passport to sophisticated TechnoMarketing in the new Millennium.
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About the Author
Carlene Thissen is president of Retail Systems Consulting, and is a leading authority on electronic marketing. Before starting this consulting business, she worked for Lucky Stores, SUPERVALU and Information Resources, Inc., in a 25-year career in the consumer packaged goods industry. Ms. Thissen has authored several mauals on technology for the Food Marketing Institute (FMI). She also produces In-Store, a leading electronic marketing newsletter, and writes a regular column in Brand Marketing.
John Karolefski is editor of Brand Marketing, a monthly publication for consumer goods manufacturers, and senior editor of Supermarket News, a weekly newspaper for retailers. Prior to his 23-year-career of business writing and editing, Mr. Karolefski was an award-winning military journalist during a four-year tour of duty in Italy with the U.S. Air Force. He received a B.A. in English from Fordham University in 1970.
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Target 2000: The Rising Tide of TechnoMarketing
Published by
Retail Systems Consulting, 1998
ISBN 10: 1578140072
ISBN 13: 9781578140077
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Target 2000: The Rising Tide of TechnoMarketing
Published by
Retail Systems Consulting, 1998
ISBN 10: 1578140072
ISBN 13: 9781578140077
Used
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Retail Systems Consulting, Pub Date: 1/28/1998 Binding: hardcover Pages: 280 first edition. Seller Inventory # 6686478
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Target 2000 The Rising Tide of Technomarketing
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ISBN 10: 1578140072
ISBN 13: 9781578140077
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