The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business - Softcover

Janice Reynolds

Softcover

ISBN 10: 157820061X ISBN 13: 9781578200610

Publisher: CMP Books, 2000

Synopsis

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference, you'll learn how to:

-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!

About this title

About the Author

Janice Reynolds formed Janrey Consulting in 1995 to provide technology, marketing, advertising and public relations consulting to information technology and Internet/intranet clients. In addition to her work at Janrey, Reynolds has been a leading player in several Internet startups, including wipnet.com, globalgarage.com and Town24.com. She also provides expert advice to budding entrepreneurs as the E-commerce Expert on allbusiness.com. Reynolds' publishing experience includes serving as a roving editor and writer for CMP publications; editing books on the Internet, networking, telecommunications and telephony including "The Computer Telephony Encyclopedia" and writing "Logistics and Fulfillment for E-Business".

Edition details

• Publisher: CMP Books
• Publication date: 2000
• Language: English
• ISBN 10: 157820061X
• ISBN 13: 9781578200610
• Binding: Paperback
• Number of pages: 339