Creativity Inc.: Building an Inventive Organization - Hardcover

Jeff Mauzy; Richard A. Harriman

Hardcover

ISBN 10: 1578512077 ISBN 13: 9781578512072

Publisher: Harvard Business Review Press, 2003

Synopsis

Explores the importance of creativity for sparking radical innovation.

About this title

About the Author

Jeff Mauzy is a Consulting Manager and Richard Harriman is Managing Partner at Synectics, a pioneering consulting firm specializing in business creativity and innovation.

From the Inside Flap

"As a thirty-seven-year veteran of corporate America, I strongly recommend Creativity, Inc. to executives of all ages and disciplines who want to take their individual, departmental, and corporate performances to levels they never imagined possible. This book will open your eyes and mind to possibilities that will truly make a difference for you and your team."
Jeffrey P. Neubert, President and CEO, The Clearing House

"Many promising new ideas are derailed by inbuilt and unintended corporate resistance to change. Mauzy and Harriman explain the extensive changes a corporation must make to foster internal creativity. This is a very helpful book for both managers and innovators."
Eric von Hippel, Professor, Management of Innovation, MIT

"In today s uncertain world, CEOs are naturally risk averse. But companies won t prosper without taking risks on innovative products, services, and business models. Mauzy and Harriman give executives practical insights on how to build an organization that embeds creativity and innovation in its core activities. CEOs need to stop hunkering down, and reading Creativity, Inc. is a good place to start!"
Bob Peebler, President and CEO, Energy Virtual Partners

"Creativity, Inc. will jar loose your fixed patterns of thinking and help you to create new, more profitable connections. This pragmatic book explains how and why innovation works and shows exactly what you and your team can do to enable the force of creativity to re-energize your business."
Adrian J. Slywotzky, Vice President, Mercer Management Consulting, Inc.

Reviews

Many business authorities have touted creativity and habitual renewal as integral to corporate longevity and viability, but few have the practical experience and insight of Mauzy and Harriman, who have spent 25 years consulting, with a focus on corporate creativity. Although creativity often cuts across the grain of old-fashioned corporate values, it is essential to success, even survival, particularly in a time when "tomorrow, with all its surprises, comes more relentlessly and more quickly than ever before." And the authors aren't just talking about targeted, sporadic creativity (e.g., breakthrough products and Super Bowl ads). They contend that organizations need to "nurture and apply creativity throughout their operations" and "be creative at all times, in all areas, in all activities" in order achieve "systematic creativity," a state in which creativity becomes everyone's responsibility. Not surprisingly, Mauzy and Harriman proclaim there's no one set formula for maximizing creativity, but they do identify (and explore) "four critical dynamics" that contribute to personal and organizational creativity. With real-life examples, specific suggestions and well-reasoned advice, this book should help any forward-thinking organization that wants to get ahead.
Copyright 2003 Reed Business Information, Inc.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2003
• Language: English
• ISBN 10: 1578512077
• ISBN 13: 9781578512072
• Binding: Hardcover
• Number of pages: 232